Freeman Wu is a Ph.D. candidate in Marketing at the W.P. Carey School of Business, Arizona State University. His research interests fall into two major streams. In one stream, the focus of his doctoral dissertation, Freeman explores when and how product aesthetics and design shape usage behavior and consumption enjoyment. A second stream of his research focuses on the impact of social influence and persuasion in consumption contexts.
Freeman received his B.Sc. in Psychology from the University of British Columbia.