Freeman Wu is an Assistant Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. His research interests fall into two major streams. In one stream, Freeman explores when and how product aesthetics and design shape usage behavior and consumption enjoyment. A second stream of his research focuses on the impact of social influence and persuasion in consumption contexts.
Freeman received his Ph.D. in Marketing from the W.P. Carey School of Business at Arizona State University.